Moviegoers are increasingly offered premium ways to see a film. But with so many exhibitor-owned large-format experiences alongside familiar brands, how do audiences know what makes one premium auditorium different from another?

Disney's Infinity Vision initiative is intended to help answer that question. What does it mean for exhibitors, how will participating cinemas be identified and promoted, and can a clearer premium proposition help turn major releases into events?

Join the CJ Cinema Summit on Thursday, October 29, where we will feature two conversations about the future of theatrical moviegoing.

We'll begin with Dimitrios Mitsinikos, Co-founder and CEO of Gower Street Analytics, for an update on the global box office, the outlook for the final months of 2026 and the early signals for 2027.

Then Andrew Cripps, Head of Global Distribution for The Walt Disney Company, joins us to examine Disney's theatrical strategy and the thinking behind Infinity Vision. We'll explore how the program works, the lessons from "Avengers: Endgame Encore," what may lie ahead for "Avengers: Doomsday," and how studios and exhibitors can collaborate more effectively.