Defining the Premium Cinema Experience

What makes a cinema experience genuinely premium? Is it a brighter picture and more immersive sound, motion seating, upgraded auditoriums, greater comfort, or the combination of details that makes a night at the movies feel special?

Join Celluloid Junkie for CJ Cinema Summit #120 as technology providers and cinema operators examine how premium experiences are designed, delivered and marketed, and what audiences actually value. Leaders from Lumma, Christie, Landmark Cinemas and B&B Theatres will bring both technology and exhibitor perspectives to a conversation that goes beyond the latest product announcement.

We’ll explore:
• How exhibitors define premium, and how moviegoers define it differently
• The role of projection, immersion, comfort and the overall guest experience
• What it takes to implement and operate premium offerings successfully
• How audience response, ticket pricing and return on investment shape decisions
• What exhibitors should consider before making their next premium upgrade

Wednesday, October 21, 2026 | 9:00 AM Pacific

Guests include Rolando Rodriguez (Lumma), Allan Fernandes (Christie), Tony Campbell (Landmark Cinemas) with more to be announced.