Premium presentation is no longer a narrow technology conversation. For studios and exhibitors, it increasingly sits at the intersection of release strategy, marketing, audience expectation and theatrical value. This CJ Cinema Summit session will feature Andrew Cripps of Walt Disney Studios in a conversation about Disney’s theatrical priorities, Infinity Vision, the 2027 slate and how premium presentation can help turn major releases into cinema-first events. A box office or data partner may be added to provide market context, but the core of the session should remain Disney’s perspective.