What’s Really Happening in the Global Cinema Business?

Earlier this year, France’s Centre national du cinéma et de l'image animée (CNC), working with Omdia, Cine Group and Hexacom, unveiled one of the most comprehensive studies yet of the post-pandemic cinema business, examining moviegoing trends across 14 major global markets.

For CJ Cinema Summit #118, David Hancock, Chief Analyst, Media & Entertainment at Omdia, who helped conduct the research, joins Phil Clapp, Chief Executive of the UK Cinema Association, to look beyond the headlines and explore what the findings mean for exhibitors today.

Where has cinema attendance proved most resilient? Why are some markets recovering faster than others? How are younger audiences changing moviegoing habits? And what can exhibitors learn from differences in programming, pricing, local film, premium experiences and investment around the world?

We’ll use the CNC study as a starting point for a broader conversation about where the global theatrical business stands now — and the trends that could shape where it goes next.