How do theatrical release strategies and cinema marketing work together in an attention economy?

Join us for CJ Cinema Summit #114, as we look at the latest data on theatrical windows, audience behavior and the evolving challenge of turning moviegoer attention into ticket sales.

Charlotte Jones, Senior Principal Analyst, Cinema at Omdia, will open the session with recent insights on theatrical release and its impact across the cinema ecosystem.

She will then be joined by Carla Boyd, Director of Digital Marketing, Cineworld International, and David Cameron, Head of Marketing, Vue Entertainment, for a practical discussion on how cinemas are reaching audiences in a world of endless scroll.

We’ll cover:

• What recent data tells us about theatrical release patterns

• How audience behavior is shaping the cinema ecosystem

• Why attention is now one of the industry’s biggest marketing challenges

• How exhibitors are using digital platforms, creators and audience insights

• Where studios, cinemas and platforms can work together to drive admissions